Social Media in the Business – To – Business Environment
Social networking has been around a while. Now, social media is the hot topic for marketers. Yet, it’s a confusing area for many marketing managers, CEOs and CMOs. In this article I attempt to de-mystify social media, especially for b-to-b marketers. This article addresses: The Emergence of Social Media The Landscape Embracing Social Media The […]
The Power of Social Media in Crowd Sourcing
Facebook is a very strong platform for crowd sourcing used by brand marketers. The term “Crowd Sourcing” was first coined by Jeff Howe in a Wired magazine article centered around explaining cloud sourcing to the general public. This June 2006 article denoted crowd sourcing as “the ability of people to communicate & exchange ideas”. But […]
How to Be a Social Media Marketer in 5 Steps Only
Be Curious and have the Genuine Interest in Social Media Since we are using SocialMedia as means of marketing, you should obviously get to know what guns you are using. You cannot go into battle without first knowing the artillery you are carrying. You must know how remarkably Social Media influences human relationships and business […]
WooCommerce Theme Development Tutorial in 2018
Woocommerce has gained immense recognition in the recent years and its popularity is not hidden from anybody. It is one of the world’s favorite eCommerce systems, loaded with all basic and advanced features. Actually, WooCommerce is a WordPress plugin, yes it is a plugin which converts WordPress into an online shopping store. Highly flexible and […]
What You Need To Know Before Purchasing A WordPress Theme
Are you looking to create a website? Are you considering going with WordPress, but don’t know much about what to look out for or how to choose a theme? Whether it’s your first website or you are looking to replace an older website built with a website builder, WordPress is a new reality for you. […]
Free WordPress Themes Against Premium WordPress Themes
With the increasing popularity of WordPress, a great amount of amazing websites have been designed and developed by WordPress theme designers/developers. Fundamentally, there are two type of themes available in the market – the free WordPress themes against premium WordPress themes. Whenever I start recommending people to use premium WordPress themes, they often ask me […]
7 Small Business Marketing Trends You Need to Follow in 2018
The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well. Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses. 1. Email Marketing Email […]
The Evolution of Marketing Automation
While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer’s lives and affecting it […]
Strategic Customer Attraction Marketing Blueprint
With the ever changing face of the economy based on varying factors [such as government protectionism, automation of industries, downsizing of companies] the trend to more and more people choosing to start their own business for various reasons continue to rise. With that said – along with this trend there is an increasing need for […]