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Social Media in the Business – To – Business Environment


Social networking has been around a while. Now, social media is the hot topic for marketers. Yet, it’s a confusing area for many marketing managers, CEOs and CMOs. In this article I attempt to de-mystify social media, especially for b-to-b marketers.

This article addresses:

The Emergence of Social Media
The Landscape
Embracing Social Media
The Process
What to look for in a social media partner

The pay off? You’ve experienced it.
You’ve already experienced the pay-off of a “social” connection. You meet someone socially or in business or in your neighborhood, and you uncover a common interest: kids, gardening, books, biking, golf, whatever. You ask what they do for a living. Later, a business connection happens, or, a referral which leads to business. Social media is simply the explosion of this type of interaction, thanks to tools that have – and will – make socialMedia more prevalent.

We (you) can’t stop it
Social media is exploding because it affords people new ways to connect in the online world to form relationships in both their personal and their business lives. It’s Web 2.0 at its finest: user-generated content, growing exponentially, without a lot of push from companies selling product.

Social media defined
People (who typically don’t know each other) finding a common interest, then connecting and talking about that interest. It’s the fastest-growing segment of communications today. SocialMedia is a fusion of sociology and technology, transforming monologues (one to many) into dialog (many to many). Social media represents a shift in how people research, discover, read and share news and information and content.

A cultural transformation
Culture changes. Usually slowly. But not today, as “networking” transforms the information / communications world. Social media, which is exploding exponentially, is both a result of, and an mirror of, our new information world. It’s not a fad or “the latest thing” – it’s here to stay.

Today, people get information from people, not just from enterprise
Fact: 67% of consumers rely on information from other consumers, not from companies. This trend may not be as strong in the business environment as it is in the consumer world, but truly people have uncovered “social” venues for getting and giving information.

The buzz about your products, services
People are talking about your products and services – and those conversations are going on without you. Wouldn’t you rather be there to listen, participate, and promote and protect your brand?

Today’s social media landscape: consumer brands
Consumer brands are figuring it out: using Twitter, for example, to have customers and prospects “follow” them – and preparing to communicate socially on a mass basis in case of a PR emergency.

Today’s social media landscape: b-to-b brands
Business to business brands are watching more than acting right now, trying to understand the payoff. Both consumer brands and b-to-b marketers are seeking to develop a “social media strategy” – defining and maneuvering around the landscape. Since social media is here to stay, almost all marketers are at least paying attention to socialMedia and social marketing.

Interesting statistics!

o 68% of best-in-class companies have a process in place for monitoring social media.
o 21% of best-of-class companies plan to boost their social-media marketing budgets by more than 25% in 2009.
o Those companies that are investing in socialMedia as part of their marketing strategy say they are getting good preliminary results.
o There are over 9 million blogs on the internet. 40,000 new blogs pop up everyday
o 1 in 20 Americans are on Twitter
Source: Aberdeen Group (BtoB Magazine), Newsweek

YouTube stats!
o You think people (even b-to-b people) don’t view online videos? According to data published by market research company comScore, YouTube had more than six billion videos viewed in January 2009. It is estimated that 15 hours of new videos are uploaded to the site every minute, and that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. In March 2008, YouTube’s bandwidth costs were estimated at approximately US$1 million a day. Alexa ranks YouTube as the third most visited website on the Internet, behind Yahoo! and Google.

The Power of Social Media in Crowd Sourcing


Facebook is a very strong platform for crowd sourcing used by brand marketers. The term “Crowd Sourcing” was first coined by Jeff Howe in a Wired magazine article centered around explaining cloud sourcing to the general public. This June 2006 article denoted crowd sourcing as “the ability of people to communicate & exchange ideas”. But this definition it itself isn’t sufficient and requires further clarification. Allow me to elaborate: the concept of Crowd outsourcing deals with throwing a problem or a task at a group of people who are not your employees but are capable enough to resolve the issue or at least give relevant inputs.

This is a good way of making 22 where people with similar interests come together to solve a problem; as part of crowd sourcing, discrete work is distributed to the individuals within the crowd according to their respective capabilities. Crowd sourcing has grown in importance and style over a period of four years and is now used as a tool for Brand marketing on social media sites like Facebook & Twitter. Earlier these online communities were categorized under “Web- based crowd sourcing”, which became popular very fast as people became more comfortable working online. Social media however has given crowd sourcing a totally new look; some might even say that it has changed the face of crowd sourcing for good.

Let me just give you a brief summary of this article. Do you remember a contest run by one of your preferred brand on their Facebook page wherein they give you an opportunity to win something if you give the correct answer to your question or tell them about your flavour of your choice? Ever wonder why they do this? They are in a way making you a part of their business by evaluating your choices through these online measuring tools and in turn this mechanism gives them the opportunity to prepare and cater to the needs of the consumer. In the last decade, Facebook (social media) & crowd sourcing together has resulted in better brand marketing & closer business-customer relations. The strongest point of social media sites is its openness, everybody is there and everybody is allowed to share their views, what more could brand managers want form social platforms? Companies used to spend thousands of dollars researching on what customers want, now with platforms like Facebook it has become incredibly easy and efficient.

How to Be a Social Media Marketer in 5 Steps Only


Be Curious and have the Genuine Interest in Social Media
Since we are using SocialMedia as means of marketing, you should obviously get to know what guns you are using. You cannot go into battle without first knowing the artillery you are carrying. You must know how remarkably Social Media influences human relationships and business practices. Social media continuously advance through the growth of modern technology. You must keep track on the most up-to-date development of it per se. Upon having the most appropriate skills, information and knowledge needed, this will be an incredible advantage to all aspiring social media marketers.

Patience, Aggressiveness, Resourcefulness and Motivation is the Key
It’s not an easy job being a socialmedia marketer. A social media marketer’s task never ceases. They would typically work more than 80 hours in a week and they need to be particularly flexible. It is all about meeting the client’s needs. So be patient, get motivated and become more resourceful than ever. Aggressiveness will come into play when trying to tap as much potential clients as possible. Hence, go forward and meet your goals Social Network Marketer!

Release the Social Butterfly in You
It’s all about being social in Social Media. Social skills are essential in social media marketing. In the view of the fact that you are not obviously promoting, you must have the networking skills in order to build relationships that are needed. Acquiring the exceptional balance of networking skills, public relations skills, marketing skills and superb customer service are necessities to every social network marketer. So in the end of it all, you can and will be the jack of trades in social network marketing.

Be knowledgeable about your niche market
You should know what would sell and would flop. One approach would definitely click on one particular group, while it would do the opposite on the other. Life insurances would definitely click to those of the middle aged, while it wouldn’t to adolescents. Be specific on whose attention you are trying to get.

Just Have FUN!
Get out of your box. Be playful and release you creativity! There are a lot of tools that can be used out there. You don’t want to bore your potential clients, right? Make it fun for them too but always put in mind not to overdo it.

WooCommerce Theme Development Tutorial in 2018


Woocommerce has gained immense recognition in the recent years and its popularity is not hidden from anybody. It is one of the world’s favorite eCommerce systems, loaded with all basic and advanced features. Actually, WooCommerce is a WordPress plugin, yes it is a plugin which converts WordPress into an online shopping store.

Highly flexible and intuitive, it provides a user-friendly interface with power packed features. To make it easy for the online retailers, Woocommerce took a step forward to let anyone open an e-commerce store within seconds. Let us dig deep into WooCommerce theme development tutorial and avail the benefits of this super plugin for free:

Significance of WooCommerce

Since WordPress is helpful in making all types of portals, Woocommerce can help online retailers to design their webshop with advanced security features. Also, with Woocommerce it is possible to keep a track record of monthly sales, taxes and day to day activities. With the increasing popularity of digital media, people are investing their time in creating unique online stores. And how’s that possible? With Woocommerce, custom theme development is done which even start-ups can avail. Here are the mind blowing features:

1. It is an open source content management system
2. To avail the latest features and options, some amount is required whereas the basic features are free. So to build your own shopping store, WordPress Woocommerce site is a cost-effective business model.
3. The shopping cart is secured to offer an enjoyable experience.
4. Ample of themes are available to choose from which promote easy customization.
5. To enhance the functionality, infinite features and lists can be added accordingly
6. Featured with multi-shipping gateway to deliver the products in various countries.

Also, the multi-payment option allows paying via varied platforms.

What is Woocommerce Theme Development?

Woocommerce is a CMS which is integrated within WordPress to offer an easy shopping platform to the e-retailers. By creating a custom theme in Woocommerce, you get an astounding theme as a result which can then be used to build your own store. With Woocommerce, you really can expect your business to grow by leaps and bounds but only if the theme development is up to the mark, attractive and has all the important features highlighted. The most essential features which every theme has to have are:

Beautiful layout of the website which when the viewers see feel good and spend more time in exploring your product range.
To offer an amazing shopping experience, the website must have categories and subcategories so that people can narrow down the filters.
A gorgeous looking website enhances the chances for conversions and sales.
Integration of Google Analytics for better tracking
Quick loading of pages to decrease the bounce rate.

Woocommerce theme development is not that challenging as you might think. All it needs your time and efforts to kick-start the whole process and the results are awesome when:

  • WordPress and Woocommerce both are installed at your desktop
  • Basic know-how of Woocommerce themes. If you don’t have, read the tutorials to get some knowledge.
  • Proper knowledge of HTML and CSS to modify the coding part.

Steps to Woocommerce Theme Development

Let us now start with creating Woocommerce themes as it will give you complete control over how you want your website to look.

Declaring Woocommerce Support

To begin with creating a WooCommerce theme, it is essential to declare Woocommerce support first. It is to ensure that the users will get a pop up in the WordPress dashboard to say the Woocommerce plugin development doesn’t support the theme. To create or develop a theme, this step holds a crucial importance. If you want to declare the support, add this coding in a functions.php file in the theme:

Now after declaring the support, you should start creating a WooCommerce theme. Since Woocommerce is loaded with handsome features, you can use the default styles to create new styles from them. Once you are done updating the Woocommerce plugin, you will lose all the changes if any modification is done to the original files. I would suggest not editing any file rather create a new file to overrule the existing files in the source theme directory. Two steps are there to create new file:

Create a custom CSS

If the changes are of a small level, then this method works for you.

  • Create a new CSS file
  • Name it: custom-woocommerce.css
  • Save it in the directory wp-content/themes//css
  • Now in the foundation.php, include this.css file

What You Need To Know Before Purchasing A WordPress Theme


Are you looking to create a website? Are you considering going with WordPress, but don’t know much about what to look out for or how to choose a theme? Whether it’s your first website or you are looking to replace an older website built with a website builder, WordPress is a new reality for you.

There are a lot of terminologies and intricacies you probably aren’t that familiar with, but in this article, I will give you an overview about what you need to know before purchasing your first WordPress theme.

What’s a theme?

Using a theme is mandatory. If your website runs with WordPress, you do have to choose a theme to run the website with.

A theme is like the skin of a website.

A freshly created WordPress website looks pretty generic and naked. After installing WordPress, there is already a theme pre-installed, and there are two to three other themes available to switch to. These are the default themes that are provided by WordPress.

A theme gives a website its unique touch. It takes all the content stored in the website (posts, pages, sidebars, headers, – everything) and by virtue of its coding, it determines how this content is organized and displayed to the website visitor.

It may control the look of the menu bar, of the header and of the footer. It may determine the options a blog post can be display, it may determine the way a logo can be displayed, or it may rule the color sets a website can use. It has the power to enable or disable hundreds of features. In other words, it determines the visual logic displayed.

Selecting a theme

The most basic differentiation to make is on the monetary level. I firmly believe the theme’s price shouldn’t be the major factor when making your decision, it is however, a valid option for categorization.

There are many free themes offered in several websites like in the WordPress-owned market place. I’ll reflect on the disadvantages that come with free themes in the last part of this article, but the reason why I believe a theme’s price shouldn’t be the significant factor when choosing a theme is because the premium themes come to a price somewhere between $60-90, which is nothing when compared to the cost a hired web designer will charge.

The most important things to consider

Not every theme provides what you need for your unique website project. There are however, a few things that are not really negotiable and which you must be sure of before making a choice.

1. Does the theme fit the website’s purpose?

Themeforest is a popular market place for themes. If you browse around there, you will notice there are a lot of categories for WordPress themes available, like Real Estate, Non Profit, Education, Wedding, Photography, Food blogs, etc. There are also a lot of multi-purpose themes available that are adaptable and customizable to special demands you may have (see the last part of this article: Customizing a WP theme).

2. Does the theme require a lot of quality images to look nice – and do you know where to get them from?

All the attractive sliders you see in the demo models require professional shots. Wide-angled images are supposed to promote your business – are you sure you can come up with enough resources for that?

3. Does the theme vendor provide limited or unlimited support?

Check the creator’s support guidelines and how long after date of purchase they are willing to provide support to you.

4. Is the theme responsive?

A theme that looks great on all mobile devices is a must-have. Don’t go for anything less. To verify that, enter the URL of the demo site into Screenfly and check how it looks on different mobile devices.

5. Browser support

Not every browser displays the same content identically. Look for information about whether the theme looks good in various browsers before purchasing it. If the vendor doesn’t provide that info, you can use a tool like Browsershots to do just that. Enter the theme’s demo URL and check whether the theme looks good in various browsers.

6. Theme updates

Make sure that the purchase of a theme enables you to get continuous updates. This is an important consideration for security purposes.

Switching a theme

After you have set up a website with pages and posts – a few month or years down the road, you might want to give your website a facelift. A new theme will do just that, it will give your website a more modern, fresh and sophisticated appearance.

That’s when the big BUT comes into play; unfortunately, switching a theme is not that easy.

I mean technically it is, but it might require a lot of adjustments.

After switching a theme, there is often a considerable amount of customization work that needs to be done to get the website into an acceptable state.

The reason for this is the incompatibility of the coding that was applied when creating the themes.

Free WordPress Themes Against Premium WordPress Themes


With the increasing popularity of WordPress, a great amount of amazing websites have been designed and developed by WordPress theme designers/developers.

Fundamentally, there are two type of themes available in the market – the free WordPress themes against premium WordPress themes.

Whenever I start recommending people to use premium WordPress themes, they often ask me this question, “why use premium WordPress themes when I can use free WordPress themes?”

In fact, there has been much debate over free WordPress themes against premium WordPress themes

Well, all I can say is both are great to work with, depending on what type of website you are intending to create.

In here, I will discuss about the advantages and disadvantages of using free WordPress themes against premium WordPress themes pros and cons

Advantages of free themes:

– It is free! There is totally no financial risk involved in using free themes. If you don’t like theme A, you can just abandon it and try out theme B!

– A large library to select from. Do a simple search on “free themes”, and you will find yourselves overwhelmed with the thousands of choices you get to choose from! With so many to choose from, there will bind to be one which you will like!

Disadvantages of free themes:

Virtually all free themes do not have the option for you to customize your website the way you wanted. You need to be a coding expert to be able to understand the WordPress coding and change the coding yourself.

– No updates at all. Do not expect your free theme to be compatible with the latest WordPress version. You will most likely face compatibility issues.

– Practically no help is available. The biggest problem with free themes is that if you will to face any issues, you will not be able to get any help from the developer.

– Quality varies. Although there are some high quality free themes available in the market, there are also a couple of low quality free themes. Numerous free themes are developed very quickly with no quality control, and therefore, don’t have the features found in numerous premium WordPress themes.

– A couple of free themes make it mandatory for you to keep the developer’s name in the footer. There are some other developers who encrypt the footer and promoting links which you just can’t remove from your website. There have been numerous reports of some developers installing detrimental coding in free themes to spread viruses without you realizing it.

– Furthermore, a great deal of the free themes is designed for personal blogging purposes only. If you are a small online business owner and is looking to create a professional business website, then a premium theme will clearly be a better option for you.

Premium WordPress Themes

Typically, the pricing of premium themes is in the range of $25 – $180, and these are developed by a very skilled team of website developers. More than often, designing premium themes is their full fledged business. Keeping this in mind, no developers will jeopardize their reputation by creating a substandard product, putting their business at risk. Their goal is to establish a pool of happy and loyal customers and they do this by developing great looking premium themes and helping people with any problems they have.

Now, lets take a look at some of the

Advantages of using a premium WordPresstheme:

– Great looking themes. It is without a doubt that premium themes are usually more elegant, stylish and professional compared to free themes, not forgetting that premium WordPress themes are abundant with great features as well.

– Consistent Theme Updates. Virtually all theme designer themes will release frequent updates to most of their themes. Updates will mean that you get to enjoy using the brand new features added to your website without you having to do any extra work. Most importantly, you can rest assured that your theme will always be compatible with the latest version of WordPress.

– Technical help is always available whenever you need it. Encountered some major problems with your newly installed premium themes? Well, not to worry. Top notch premium theme developer team will always be there to help you solve any pressing problems/issues you have with their premium themes. Most premium theme developers are able to respond to any of your enquires within 24 hours!

– Customization is as easy as ABC. As mentioned above, if you want to perform some basic customization (such as change your website font or colours, background images etc ) on your free themes, you will need to try to understand the WordPress coding and then try to edit it (a very tedious chore to go through). With premium themes, you do not need to go through the great length in editing the WordPress coding. In fact, you do not need to know anything about coding at all! Virtually all premium themes come with a custom theme option, allowing you to make any changes with just a simple click.

7 Small Business Marketing Trends You Need to Follow in 2018


The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.

Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.

1. Email Marketing

Email marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.

Increase your marketing results with these simple techniques which are given below:

Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.

Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.

2. Video Advertising

People don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.

To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.

3 .Guest Blogging

Guest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.

If guest blogging is done correctly, then you can get these benefits which are given below:

• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.

Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.

4. Social Media Marketing

Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.

The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.

If you need to enhance your small business campaign, then try these methods which are mentioned below:

• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback

5. Live Streaming

Video live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.

The Evolution of Marketing Automation


While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer’s lives and affecting it at a rapid pace.

Fortunately, from radio to internet and smart-phones, nowadays technology has revolutionized the ways marketers can reach to their potential customers. But, back then in the late 50’s, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.

This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client’s records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.

During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it confined to few multinational corporations.

In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly Licence (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renowned as automated marketing service in 2003.

Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.

By 2008, new platforms such as HubSpot, Act-On, ruled the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.

In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $95.5 million and in turn, salesforce.com spent $2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.

I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws suggested by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company’s interactions with their customers, a automation software streamlines company’s marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company’s insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.

Strategic Customer Attraction Marketing Blueprint


With the ever changing face of the economy based on varying factors [such as government protectionism, automation of industries, downsizing of companies] the trend to more and more people choosing to start their own business for various reasons continue to rise. With that said – along with this trend there is an increasing need for structured marketing process and client acquisition processes and methodologies to be utilised within these businesses in order to transform a startup into a fully functional revenue generating entity.

It is often the case that many smaller businesses are product rather than market focussed. In many cases we find that there is no actual marketing department so to speak of and as a consequence the function of marketing within the company ends up being fulfilled ‘as and when’.

We can contrast this to what we find in any larger organisation or corporate; we find an actual marketing department, with qualified marketing professionals who are analysing the market, target customers and competition, they continually look for trends and movements in their chosen space in order to refine the marketing message and continually push the communication through the channels. This is to include the distribution channel [where appropriate], print media, radio, catalogues etc, etc and of course the use of digital marketing channels [social media, email marketing, video marketing, micro blogging and more].

The above is what leads to the typical ongoing market penetration that we see within these organisations leading to new products and services development a steady stream of new clients and the nurturing of existing clientele.

It is with the smaller organisation in mind, the solopreneur or work from home business owner that any strategic business attraction marketing blueprint is targeted towards. This is one or two steps down from making use of an in person consultant that will look to understand the business operations and put specific structures in place that when followed; will first provide a deeper understanding of the market place and target market clients but will also provide the foundation for providing the products and services that the intelligence directs the company towards producing.

It is recommended that organisations looking to add structure and processes to the marketing and client acquisition aspect of their businesses direct their energies to these main fundamentals.

  1. Client Strategy & Preparation
  2. Setting Up Key Business Processes & Systems
  3. Getting Clients While You Sleep
  4. Follow Up & Retention

1) Gaining a deeper understanding of the needs, desires and behaviour of the clients no matter what the industry will drive the decisions that are made in relation to the products and services that are developed and presented to the market space.

2) Key systems and processes such as continuous market intelligence related to pricing and customer behaviour can help to take the organisation to the next level and gain a significant competitive advantage over other companies supplying related or similar products and services.

3) The marketing process for bringing new prospects into the marketing funnel must be an ongoing activity; whilst focusing on servicing existing clients it is imperative that someone is taking care of make new clients aware of the needs that your organisation can fill.

4) Too often it is the failure to followup and keeping in touch that leads to the loss of valuable customers; depending on the business tools such as email marketing, videos, membership sites and print media may be used in order to stay at the top of the mind of the target customer.

Once the process has been developed it will then be a matter of refining it [say once a quarter] whilst some is taking care of the execution which will lead to new customers, sales and products and services leading to increased revenue generation.